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Institute for Strategic Communication for Nonprofits

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SILVERDOCS 2007 Sessions

SILVERDOCS selected several films whose genesis and/or distribution related to the Filmanthropy theme. Each of these films met one of the following criteria: it was funded by a non-profit advocacy organization; commissioned/financed by an entity or donor as a means to engage audiences and change public opinion; or the filmmaker partnered with a nonprofit and/or advocacy group to market the film.

The films included:

THE DEVIL CAME ON HORSEBACK (June 13, 6pm) is an exposé of the violence and tragedy of the genocide in Darfur as seen through the eyes of a lone American witness.
ORTHODOX STANCE (June 13, 8pm) is a film about a successful Orthodox Jewish boxer that was supported by the Foundation for Jewish Culture.
WAR/DANCE (June 14, 8:30pm) tells the story of former child soldiers in northern Uganda empowered by the collaborative nature of a music and dance competition. The film was funded by Shine Global.
NANKING (June 15, 5:45pm) which was funded by noted philanthropist Ted Leonsis in an effort to raise awareness about an important and tragic moment in Chinese history.

The complete SILVERDOCS 2007 schedule is available here.

The Filmanthropy Program at SILVERDOCS 2007

In addition to the selected films, the Conference featured sessions that explored critical issues and best practices, and actively connected nonprofit leaders and media makers. While these kinds of connections are often made behind the scenes, placing this program within the context of a large public event – SILVERDOCS – drew media and academic interest to this emerging alliance between nonprofits, philanthropists and filmmakers.

Wednesday, June 13

9:30am- 11:00am Round House Theatre		The Future of Real 2.0: From Music to Mayham Plus Fair Use and Copy Right/Copy Left Moderated by Steve Ellis, President and CEO, Pump Audio What are the legal implications of the brave new world of Internet distribution? What rights must cleared, and at what cost? What is the difference between VOD and Download to Own? Join filmmakers and digital resource experts in this discussion that will help define the terms, and the implications of digital rights. Panelists: David Garber, Lantern Lane Entertainment Brett Gaylor, Filmmaker Basement Tapes, Eye Steel, Open Source Cinema George Rush, Attorney Max Segel, HBO Archives, President of ACSIL: The Association of Commercial Stock Image Licensors
6:00pm AFI Silver II		The Devil Came on Horseback
8:00pm AFI Silver I		Orthodox Stance

Thursday, June 14

11:30am- 1:00pm Discovery HD Theater	Telling the Hardest Stories: The Documentary at Work Moderated by Steve Ellis, President and CEO, Pump Audio How does a filmmaker engage an audience around topics that are more likely to send them running out of the theatre…or avoiding the film altogether? How in the world does one market such a film? Panelists: Bill Guttentag and/or Dan Sturman, NANKING Sean Fine and/or Andrea Nix Fine, WAR/DANCE Tony Kaye, LAKE OF FIRE Annie Sundberg and/or Ricki Stern, DEVIL CAME ON HORSEBACK Mark Urman, Head of Theatrical Distribution, THINK Film Company
2:30pm- 3:30pm AFI Silver I	International Documentary Conference Keynote Speech by Ted Leonsis, NANKING Producer Leonsis is a media leader (Vice Chairman, American Online and President, AOL Audience Business) and leading philanthropist who has turned his attention to documentary film as a means of raising awareness of important social issues.
3:45pm- 5:00pm Discovery Multi-Purpose Room	The Future of Real 2.0: Engaging New Audiences Sponsored by WITNESS Moderated by Pat Aufderheide, Director, Center for Social Media Exciting reports from the front lines. How are digital innovators applying the plethora of new technologies? How best to create community and sustain it? Are there new types of partnerships and collaborations to be explored? In seeking to engage diverse audiences, what are the challenges, recent successes and solutions to issues of digital access and divide? Panelists: Daniel Cross, Director, HomelessNation.org Dennis Palmieri, Director of Communications, ITVS Shane Seggar, Program Director, Pacific Islanders in Communications Stephanie Sharis, AOL True Stories Angela Tucker, Director of Production, Arts Engine, Inc/Big Mouth Films
8:30pm AFI Silver I	War/Dance

Friday, June 15

9:30am- 11:00am Discovery Multi-Purpose Room	The Future of Real 2.0: Cutting Edge Technology Issues Introduced by Nick De Martino, Vice President, Media and Technology, AFI Moderated by Suzanne Stefanac, Director, AFI Digital Content Lab Web 2.0 may be a buzz phrase, but that doesn’t alter the fact that there is a sea change in the way the public is viewing and interacting with all types of media. Why should documentarians care? Creators of all stripes are beginning to look to the Internet as a vehicle for distribution, promotion, and dialogue with their communities. The number of Web-based tools that facilitate these tasks is increasing exponentially: blogs, newsfeeds, video upload sites, virtual worlds, social networking sites, review aggregators, recommendation engines, and search engine optimization, among the most popular. Choosing well from amidst this plethora will give any creator a better chance at distinguishing their efforts and reaching truly appreciative audiences. Panelists: Byran Carter, Central Missouri State University Kevin Dando or Angela Morgenstern, PBS (invited) Discovery Representative Joel Schwartzberg, _NOW on PBS
11:30am- 1:00pm Discovery Multi-Purpose Rooms	“Filmanthropy” Strategic Funding and Distribution Partnerships of Documentaries Moderated by Patricia Finneran, SILVERDOCS Festival Director Nonprofits and advocacy groups have long been involved with documentary film, but the past year has seen a rise in awareness of these partnerships, and hopefully, increased impact. Join leaders from the documentary film world as they discuss how these partnerships have helped with funding and facilitated strategic marketing campaigns. Have they demonstrably improved distribution outcomes? Come find out. Panelists: Lisa Heller / John Hoffman HBO (ADDICTED) Susan MacLaury, Shine Global Gillian Caldwell, WITNESS Ellen Schneider, Active Voice
2:30pm- 5:30pm Discovery Multi-Purpose Rooms	DocAgora – The Future of the Documentary Featuring Orlando Bagwell, Deputy Director, Media, Arts and Culture unit, Ford Foundation Over the past year stakeholders have convened under the Doc Agora banner at the Sheffield Doc Fest, IDFA, and most recently Hot Docs to “open up a conversation on new forms, new platforms and new ways of financing creative, authored and socially-engaging documentary content.” The conversation continues at SILVERDOCS with an interactive, high profile debate and round-table discussion. Debate Team: Katy Chevigny, Arts Engine/Media That Matters Angela Gyetvan, Revver Jane Root, Discovery Channel Jake Shapiro, Executive Director, PRX: Public Radio Exchange
5:45pm AFI Silver II	Nanking

Saturday, June 16

9:00am-
3:00pm

Filmanthropy Workshop: Facilitating Creative and Strategic Partnerships

Click here for a complete schedule of the Filmanthropy Workshop.